News Publisher, a modern era Corporate Communications Agency, by industry veterans was launched in January in Colombo.
News Publisher is set to reinvent the local agency market and lifestyle that has grown in the past four decades offering expertise to further industry marketing, elevating local brands to the forefront of international brand awareness.
Author and Public Relations Consultant and founder of News Publisher Fiona Nanayakkara said she aims to deliver value for money, long-term, high quality communication solutions through the new venture.
She said, “News Publisher has its ethos set in providing affordable, high-quality marketing solutions, through its key strengths. Providing clients with access to knowledge in publicity, media management and relations, News Publisher believes in taking the known and making it better.”
“We believe that publicity should be mutually benefitting for all stakeholders involved; client and media. We plan to filter clients’ requirements to provide newsworthy stories for publication for readership to benefit from the source. This enables clients to receive the best customised communication solution according to their publicity requirement and budget,” Nanayakkara said.
News Publisher’s business model works with industry experts to deliver the best in quality communication solutions through public relations, social media, BTL options, digital media marketing, video production, event management and content targeting platforms.