Sri Lanka Tourism Roadshow in Tel Aviv | Sunday Observer

Sri Lanka Tourism Roadshow in Tel Aviv

The Sri Lanka Tourism Promotion Bureau in collaboration with the Embassy of Sri Lanka in Tel Aviv organised the Sri Lanka Tourism Road Show at the Sheraton Tel Aviv Hotel on February10, 2019. The event witnessed an active participation of more than eighty representatives of Israeli tour operators, travel agencies and media personnel.

The event’s objective was to promote Sri Lanka’s tourism industry and to offer a platform for the exchange of ideas, network, explore business prospects and to promote the country to potential tourism industry stakeholders, tour operators and travel related agencies.

The Road Show commenced with Magul Bera followed by the lighting of the oil lamp. In his welcome speech Sri Lanka’s Ambassador to Israel Periyasamy Pilliai Selvaraj highlighted the endorsements by Lonely Planet, which identified Sri Lanka as the number one travel destination for 2019.

He also acknowledged the high ratings given to Sri Lanka through travel magazines and international media such as National Geographic, Unilad, Travel Lemming, Travel Week of Canada, Escape Website and the BBC.

He spoke of Sri Lanka’s enormous tourism potential and encouraged stakeholders to use the platform to work together to promote the country as a premier tourist destination due to its wealth of culture, adventure tourism, wellness tourism, eco-tourism, leisure tourism, agro tourism, cruise and marine tourism and recreational tourism.

Assistant Director, Sri Lanka Tourism Promotion Bureau Ajantha Rathnayake and representatives of ten Sri Lankan companies - Sunway Holidays, Zenith Expeditions (Pvt) Ltd, Ceylon Roots, Jetwing Travels (Pvt) Ltd, Diethelm Travel Sri Lanka, The Travel Concierge Sri Lanka, Deluxe Vacations (Pvt) Ltd, George Steuarts Travel, Nawamini Travels (Pvt) Ltd and Elephant Travels & Tours Holdings (Pvt) Ltd participated.

Ratnayake made a brief video presentation on the excellent tourism infrastructure available with unique products, attractions and wonders in Sri Lanka.

The event was followed by a Q & A session and a raffle draw.