SLRA to launch ‘Retail Academy’ | Sunday Observer

SLRA to launch ‘Retail Academy’

The Sri Lanka Retailers’ Association (SLRA) will launch a retail institute which will create widespread opportunity for youth to enter the retail industry with professional qualifications.

The SLRA is seeking state/non-state accredited institutes to partner the initiative and further formalise training modules. The Retail Academy has been operational since 2017.

This year, along with the inauguration of the institute, SLRA will have an official launch of its Retail Academy which will seek to fulfill the industry’s labour shortage, by creating an image of retail as a preferred industry for employment.

“The Retail Academy will increase labour supply and professionals in our trade,” Executive Director at Cargills (Ceylon) PLC and President of the SLRA, Sidath Kodikara said.

With Sri Lankan retail evolving into a technology-based industry, upskilling of labour is vital to implement this transformation. Value addition in labour is likely to attract more young professionals to join a lucrative career in retail.

This year’s outlook for the retail industry will see many facets of change playing an important role in the development of the country.

Organised retail will slowly increase its presence and penetration. Appearance of more retail global brands will also continue with the rise of higher end malls.

There is increased potential for mobile-centric e-commerce strategies to engage with consumers, and advancement in automation, data analytics and e-commerce is set to further improve and enhance consumer experience. In this backdrop of change, growth and challenges, the SLRA aims to play an influential role in synergising the efforts of all retailers and partners to develop this industry in an inclusive manner.

SLRA’s membership comprise over 30 local retail giants across nine retail sectors consisting of FMCG; clothing, fashion and jewellery; shelter and housing; household and consumer durables; footwear and accessories; e-commerce; mobility; entertainment, restaurants and QSR; healthcare and wellness. SLRA hopes its membership will increase this year.

The purpose of this organised body for retail is to tap into one of Sri Lanka’s highest contributing industries to economic and social development, by providing a forum where retailers can work together to improve standards of retailing in an inclusive manner, improve consumer experience and service in all facets of retailing, and aim to facilitate the growth of the retail industry through innovation and sharing of global best practices.