Swarnamahal Jewellers, a Ben Holdings Company, has launched ‘Golden Moments’, one of the first loyalty programs by a Sri Lankan jeweller in partnership with Mobiquest, a mobile loyalty and analytics platform company which has provided mobile based loyalty solutions to over 200 global brands.
Golden Moments was launched by Chairman of Ben Holdings, Alex Lovell, Group Director, G.T. Jeyaseelan and CEO of Swarnamahal Jewellers, Dinesh Fernando along with founder and COO of Mobiquest, Sabina Kamal.
This move from Swarnamahal is part of a holistic brand rejuvenation which will unfold in the coming months.
Chairman of Ben Holdings, Alex Lovell said, “Swarnamahal is a brand with a strong legacy that has established trust generation after generation. We have been delivering ‘Golden Moments’ to our customers across 80 years of business. Today, customers are looking for an even larger experience with us and therefore we have transformed this special moment of purchasing a piece jewellery into a rewarding experience that links us to them across every ‘Golden Moment’ of their life.”
CEO, Fernando said, “Purchasing of jewellery is always a special moment.
Swarnamahal has been part of this for many years now and as the brand commences a new journey in the coming months we want to really capture that ‘Golden Moment’ with an experience that lasts a life time.”
CEO of Mobiquest Vineet Narang said, “The idea is to move away from carrying plastic cards and provide the much needed ease to Swarnamahal customers to earn and redeem their Golden Moments. Consumers can connect with the brand in real time and receive special offers right on their mobile.”