One of the frustrations for all credit cardholders is the never-ending flood of notifications on their mobile phones from their banks with credit card offers and promotions.
“From local holidays and restaurant and dining deals, to retail and supermarket offers, this ‘constant pinging’ on phones is distracting and annoying,” said several cardholders.
To help overcome this problem, Extrogene Software has launched a mobile app Coffer, for iOS and Android devices.
Once downloaded, users have to select their bank (or multiple banks), corresponding card types and set filters under categories such as ‘local holidays’, ‘supermarkets’, ‘restaurants and dining’, and ‘online shopping’. They may also wish list, and even share offers with their friends through this user-friendly mobile app at their own convenience.
“As credit cardholders ourselves, we understand that SMS’ and emails lack practical-engagement while it can be quite irritating as a cardholder to receive offers at random times during day and night. As an added benefit, Coffer will help boost banks’ insights into cardholder behavior as they can exponentially increase user-engagement, drive strategic campaign goals, and gather data for dynamic campaigns,” said CEO, Extrogene Software, Ruwan Dissanayaka.
What is most attractive about Coffer is its simplicity, along with detailed and interactive offer-displays. The app also displays the offer period, discount percentage, terms and conditions, and lets users contact the merchant via the app itself.
For banks, this app provides numerous other benefits. With Coffer, banks get a better picture of their marketing campaign ROIs, with the added benefit of app-generated user-data and analytics,” added Dissanayaka.
Extrogene Software is a Sri Lankan tech Startup founded by Ruwan Dissanayaka and Thushara Rankothge. Following TADHack 2014, Lankan Angel Network (LAN) funded the company. Its main product is a one-of-a-kind ecommerce website- OfferHut.lk, which empowers merchants and customers islandwide.