Ceylinco General Insurance was chosen as the ‘People’s Insurance Brand of The Year’ at the 2019 SLIM Nielson People’s Awards, for the 13th consecutive year.
The award reflects the company’s close relationship with people and the brand’s strength for having won each year since the awards were instituted 13 years ago, a company spokesman said.
Managing Director/Chief Executive Officer Patrick Alwis said, “We cannot thank the people of Sri Lanka enough for this accolade. Ceylinco General Insurance is led by a strong customer-centric culture and this public vote of confidence in us is a testimonial to this claim. This award belongs to all the people because they understand that delivering protection and satisfaction to customers is the bedrock on which our company is founded. This award is a morale booster for our entire team and inspires us to work harder to deliver best-in-class insurance solutions to cater to every need of customers from all walks of life.”
The Sri Lanka Institute of Marketing in association with Nielsen Lanka (Pvt) Ltd., is creating a platform where companies can gauge public acceptance of their brands in a fair and transparent manner. A nation-wide survey is conducted covering all nine provinces with over 5,500 respondents interviewed one-to-one making it representative, unbiased and relevant. The winners of the People’s Awards reflect the true voice of Sri Lankans from across communities, regions and social strata.
During 2018, Ceylinco General Insurance recorded a premium income of Rs. 19.1 billion and paid claims to the tune of Rs. 9.3 billion. The unprecedented amount of money provided in lieu of claim settlements and benefits reflects the company’s continuing commitment to ensuring timely claim settlements to all customers.