Leo Burnett Sri Lanka won four awards at Adfest 2019 in Pattaya, Thailand recently.
The awards were for its Petal Paint campaign for JAT Holdings in collaboration with Leo Burnett Toronto.
The agency was awarded the Innova Lotus and Lotus Roots awards along with Bronze for Brand Integration and Bronze for Brand Entertainment for Petal Paint.
Judged for genuine innovation, talk-value, and cultural relevance, the Innova Lotus is presented to world-class concepts that have made a dramatic impact; while the Lotus Roots award, unique to Adfest, is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. The Petal Paint campaign embodied all these qualities. Over 1,000 delegates from all over the world converge on Adfest every year. Adfest 2019 was themed ‘TMRRW.TDAY’ - bringing the future to the present.
CEO of Leo Burnett Sri Lanka Arosha Perera, said, “The Petal Paint campaign is close to our hearts because it sustains our rich legacy while at the same time infusing innovation and thinking outside the box for our client, JAT Holdings. We are grateful to our founder and past MD, Ranil de Silva, for initiating this project during his tenure and guiding it through to success.”
Managing Director of JAT Holdings Aelian Gunawardene said, “Petal Paint is an initiative to pay homage to Sri Lanka’s rich heritage of Temple art, bringing cutting-edge manufacturing technology through an innovative concept to preserve our rich culture.”