Optima turns five | Sunday Observer

Optima turns five

Optima Designs, Managing Director/Chief Executive Officer Anjum Cader and Chairman Benson.
Optima Designs, Managing Director/Chief Executive Officer Anjum Cader and Chairman Benson.

Optima Designs (Pvt) Ltd, the print design agency with a flair for unconventional design solutions for any and every type of printed matter, celebrated its fifth anniversary recently.

The Optima team gathered at Hatch Works Colombo, on the theme ‘Optima Superheroes,’ to commemorate a journey that started from a germ of an idea between Anjum Cader, a print solutions specialist, and Lilamani Dias Benson, backed by a small but dynamic team of 12 young men and women.

Team Optima, which has grown to 19 members over the past five years, celebrated their origins and their evolution at an evening of fun, food and festivities, accompanied by their ‘nearest and dearest’.

Chairman of Optima Designs, Mrs Benson said, “Tonight we celebrate the first Optima Team who took that leap of faith with us. You have more than kept the faith.

You have created beautiful work that leaps out of the ordinary; That understands and enhances our clients’ aura. And as we grow and glow, with an ever expanding team, may the Optima brand always Optimise Opportunity and unfailingly reach for excellence.”

Managing Director/Chief Executive Officer of Optima Designs, Ms Anjum Cader said, “We are equally determined to pledge ourselves to seeing through another exciting 5 years getting more creative in our design industry.”

Optima has made a name for itself in the specialised arena of Annual Report design and publication.

Optima Designs’ Annual Reports, for instance, have spanned the boundaries between traditional print publications and the digital realm by introducing virtual reality technology into printed Annual Reports, and has won numerous awards.

Optima Designs has presented to Sri Lankan companies a range of new digital design applications from digital reports, to a variety of digital corporate communications material, for the Internet and smart phones.

From its initial unknown beginnings, the company has its reach across diverse economic sectors and industries from plantations, to manufacturing to services, becoming one of the fastest growing print design service providers in the country.