Bank of Ceylon’s brand value crosses Rs. 50 b mark | Sunday Observer

Bank of Ceylon’s brand value crosses Rs. 50 b mark

Brand Finance Lanka, Managing Director Ruchi Gunawardene presents the ‘Most valuable Banking Brand’ certificate to BOC Chairman, Ronald C. Perera at the Bank’s boardroom recently. The Bank’s CEO/ General Manager Senarath Bandara looks on.
Brand Finance Lanka, Managing Director Ruchi Gunawardene presents the ‘Most valuable Banking Brand’ certificate to BOC Chairman, Ronald C. Perera at the Bank’s boardroom recently. The Bank’s CEO/ General Manager Senarath Bandara looks on.

The Bank of Ceylon (BOC) has retained its position as the No.1 Banking brand in the banking sector according to Brand Finance Lanka’s ‘The Brand Annual 2019’ published by Media Services (Pvt) Limited.

Figures confirmed that the brand has posted 21% growth over the previous year, the highest growth the brand has ever recorded and now counts for Rs. 51.8 billion in brand value.

Chairman Ronald C. Perera said, “The Bank of Ceylon has always looked towards long term strategies that bring genuine value added services to all our stakeholders, which has been the base of strengthening our brand. The brand was able to build trust and confidence among all stakeholders through its responsible business practices.

“The Bank of Ceylon with the highest brand value of Rs. 51.8 billion which has evolved over eight decades emphasising its place as the ‘Banker’s to the Nation’, has been able to relate to its customers by adopting its strategies to be more empathetic towards the needs of the Sri Lankan community,” he added.

CEO/General Manager Senarath Bandara said, “Our rich heritage as ‘Bankers to the Nation’ says who we are to all Sri Lankans. Being the No.1 Banking Brand, we have consistently maintained ourselves as ‘one-stop-shop’ banking solutions provider for Sri Lankans of all walks of life positioning ‘BOC’ as the most trusted banking brand of Sri Lankan households.

“Being a catalyst in the national economy whose financial expertise, innovative spirit and service excellence has empowered Sri Lankan aspirations; BOC’s unequivocal pledge to all its customers is to provide memorable seamless banking solutions at each of its customer touch points,” he said.

With experience gathered over many years, ‘BOC’ ventured into multiple strategies by experimenting constantly to co-create the brand and products with customers.

The approach the Bank took to cater to a dynamic customer base has proven to be a success over the years. BOC’s agile nature to respond to customer requirements and infuse synergy into the Sri Lankan banking industry has paved the way for many new technologies to penetrate the local market.

The brand can be accessed both physically and virtually by anyone through its local and foreign branch network that works both as a traditional brick-and-mortar network and as modern-day digital channels. 

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