Ceylinco Life - ‘Most Valuable Life Insurance brand’ | Sunday Observer

Ceylinco Life - ‘Most Valuable Life Insurance brand’

Ceylinco Life Chairman R. Renganathan (second from left) receives the Brand Finance award from Brand Finance Lanka Managing Director Ruchi Gunewardene in the presence of Ceylinco Life Managing Director/CEO Thushara Ranasinghe (extreme left) and General Manager, Marketing, Samitha Hemachandra.
Ceylinco Life Chairman R. Renganathan (second from left) receives the Brand Finance award from Brand Finance Lanka Managing Director Ruchi Gunewardene in the presence of Ceylinco Life Managing Director/CEO Thushara Ranasinghe (extreme left) and General Manager, Marketing, Samitha Hemachandra.

Ceylinco Life has been ranked the most valuable life insurance brand in Sri Lanka in 2019 in the 16th edition of the Brand Finance rankings of the country’s most valuable brands.

Ceylinco Life is also one of the Top 40 consumer brands overall in the ranking of the 100 most valuable brands in the country, a list that includes the largest banks, telcos and retail giants.

Brand Finance assigned Ceylinco Life a brand value of Rs 3.8 billion, 5 per cent higher than the Rs. 3.6 billion valuation of 2018, and upgraded the Company’s brand rating to AA+ from AA.

Ceylinco Life Chairman R. Renganathan said, “Trust is the most valued element in the financial services sector and particularly so in life insurance which involves a customer relationship spanning decades and encompassing families and loved ones. The Ceylinco Life brand has represented trust not just visually, but in terms of demonstrated core values, from the Company’s very inception.

“Being in the business of life insurance is a responsibility that we take very seriously because our true service comes into play when our customers find themselves in a distressful situation.

We have always been close and empathetic with our customers which is what has enabled us to grow this brand over the years,” he said.

The UK-based Managing Director of Brand Finance plc., Richard Haigh said, “The long-standing Ceylinco Life brand has been a leader due to its pioneering initiatives over many decades.” 

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