German businesses see huge potential for Lankan brands | Sunday Observer

German businesses see huge potential for Lankan brands

Andreas Hergenröther and Dr. Clemens Schuette at the press conference. Pic: Wimal Karunathilaka
Andreas Hergenröther and Dr. Clemens Schuette at the press conference. Pic: Wimal Karunathilaka

A visiting German business delegation reiterated its support for Sri Lanka, saying that ‘German business companies are committed to increase Sri Lanka-German trade and investment opportunities’.

This high ranking delegation of Messe Duesseldorf, which has been represented officially in Sri Lanka by the Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) since January 1, had talks with Minister of International Trade Malik Samarawickrama and top decision makers of industry to explore opportunities of cooperation in Colombo last week.

Chief Delegate of German Industry and Commerce Sri Lanka, Andreas Hergenröther said the visit of high-ranking officials of Messe Duesseldorf during current difficult times clearly showed that German companies stick to their commitment to Sri Lanka.

“We see a huge potential to establish a quality branding of ‘Made in Sri Lanka’ on an international level in various areas – in particular when it comes to rubber products in the labour safety and medical sector. That’s why we plan to organise Sri Lankan business delegations in October and November to K and Medica,” he said.

At a press conference organised by AHK Sri Lanka on Friday, Director, International Business of Messe Duesseldorf, Dr. Clemens Schuette said, “We conduct some of the world’s leading trade shows and we believe these would be the ideal platform to promote Sri Lankan products and services and to identify partners for transfer of technology to increase the competitiveness of the Sri Lankan industry.”

Messe Duesseldorf is one of the five largest trade fair organisers worldwide, with over 50 fairs staged at the venue in Germany including 23 of the world’s leading exhibitions.

Messe Duesseldorf also organises trade fairs all around the world. During the past few years Messe Duesseldorf has enlarged its footprint in Asia by organising regional exhibitions in Singapore, Shanghai and Tokyo.

The world’s leading trade fairs at Messe Duesseldorf with particular relevance to Sri Lanka are K Show – for plastic and rubber, A+A – the No 1 trade fair for Safety, Security and Health at Work, Medica - World Forum for Medicine, Drupa – world’s No 1 trade fair for printing technologies, Interpack – a leading fair for processing and packaging, Tube & Wire – world’s leading trade fair for tube and wire industries and Boot – the world’s largest water sports and boat show.

Messe Duesseldorf venue consists of 19 halls and 305,000 square metres in space. Machinery, plant, equipment, retail and trade, skilled trades and services, medicine and health, fashion and lifestyle, and leisure are some of the diversified areas of activities.