As part of its partnership with the International Cricket Council (ICC), Uber, the world’s largest personal mobility company, has released Way-O, Way-O, a song to energize fans at the Cricket World Cup, 2019. The rhythmic anthem is a cultural blend of harmonies, written by Sonal Dabral (Ogilvy) and composed, produced and curated by Michael (Mikey) McCleary.
The makers include Sanam, a popular Indian band known for its renditions of classical Bollywood songs, alongside other globally acclaimed artists such as Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group - Khayelitsha United Mambazo (South Africa).
Uber’s Chief International Business Officer, Brooks Entwistle said: “Uber is committed to moving people forward and providing them their favorite foods to share with family and friends at the touch of a button.