Diva which launched Diva Idame Vasanawa competition eight years ago has produced 28 winners so far.
“Our initiative to enable the consumers own a land close to Colombo city limits has paid off well and there is an enthusiasm shown by them in sending entries.
We have been able to fulfill one of the key concerns of our consumers in meeting their need for a land to build their dream house. We consider this as a part of our corporate social responsibility,” Assistant Brand Manager, Diva, Minoli de Alwis said.
“We have selected three winners for this year and they are from Anuradhapura, Pannipitiya and Borella. We are happy to reward them and this competition will also promote our products in the market where a strong competition in the washing powder segment prevails at present,” she said.
Diva is synonymous as a brand in helping consumers reap rich rewards and recognised for making dreams come true.
Celebrated as a popular and much-loved mega promotional campaign, consumers islandwide look forward to Diva’s annual ‘Idame Vasanawa’ with much anticipation.
Diva, ‘Idame Vasanawa’ competition has presented 28 plots of land to winners over a period of eight years. Since the competition began, consumers have received over 590 cash prizes, 54 gold coins, and other gifts including motor cycles, refrigerators, washing machines and sewing machines.
During this year’s eighth edition of Diva ‘Idame Vasanawa’, consumers have been gifted three plots of land and 90 cash prizes.
“Through the Diva Idame Vasanawa Consumer Promotion we have helped consumers to make their dreams a reality. We are also extremely proud that to datewe have been able to gift 28 plots of land, 54 gold coins and 680 cash prizes, providing unimaginable joy to all recipients,” explaining the company’s continued commitment in rewarding consumers with land, General Manager (Marketing), Hemas Manufacturing, Derrick Anthony said.