Capacity building program for budding exporters | Sunday Observer

Capacity building program for budding exporters

The Sri Lanka Export Development Board in collaboration with the Sri Lanka Embassy in Thailand organised a technical exposure and capacity building program for 12 SME, food and beverage export potential entrepreneurs coinciding with ‘THAIFEX – World of Food Asia - 2019’, in Bangkok, Thailand recently.

This was organised under the 2,000 new exporters development program to develop 2000 entrepreneurs to become exporters by 2020 at regional level. The main objective of this program is to encourage domestic enterprises to invest in export industries.

Around 120 SME companies engaged in the food and beverage sector including women entrepreneurs from all regions have been identified to develop as exporters. Accordingly, the EDB has initiated integrated product and market development programs for these selected group of companies covering the areas of products and system certification, technical programme on packaging and labeling ,awareness seminars one-commerce and cross border procedures, exposure programs to international markets, and matchmaking with visiting overseas buyer delegations.

The SME companies engaged in the food and beverage export industry are facing numerous challenges to be competitive in the international market. Management of food chain requires cross disciplinary competencies in the supply chain and continuous up - gradation of products are equally essential to maintain the sustainability.

SME food manufacturers also need to constantly update their knowledge on consumer preferences and trends in the global market for new products such as organic, gluten free, halal, vegetarian, vegan, health and functional foods. They should also be aware of product quality, standards, packaging, pricing and technical capabilities to compete in the international market.

This program consist of exposure visit to THAIFEX – World Food Asia, factory visit, one day training program at Thai Packaging center & a meeting with Thai Chamber of Commerce. It aimed to share with the participants Thailand’s approach and experience concerning the development of food and beverage sector and crate a platform for discussion while exchanging of knowledge between the participants, Thai professionals and farmer associations.

Companies also negotiated with exhibitors who participated from China, Poland, Russia, India and Thailand at the Exhibition.

The program at the Thai Packaging Centre covered the areas including principle of food and beverage packaging, trends & innovation of food and beverage packaging and packaging development for food products.