Fonterra duo at Cannes Lions Festival | Sunday Observer

Fonterra duo at Cannes Lions Festival

 Ashane Ranabahu and Tharusha Hettiarachchi at the Cannes Young Lions Marketers Competition 2019.
Ashane Ranabahu and Tharusha Hettiarachchi at the Cannes Young Lions Marketers Competition 2019.

Over 50 young professionals from around the world came together to pitch ideas and showcase their leadership at the Young Lions Marketers Competition 2019 at the Cannes Lions International Festival of Creativity in France last week.

The five-day festival, which takes place annually, is one of the world’s biggest gatherings for the global creative marketing community.

Category Manager, Advanced Nutrition, Ashane Ranabahu and Assistant Brand Manager, Adult Milk Powders, Tharusha Hettiarachchi of Fonterra Brands Sri Lanka took part in the festival. The duo competed against top Sri Lankan corporates to win the local title, going on to compete head-to-head with teams from more than 25 other countries during an inspiring and rigorous week.

Ranabahu said, “The underlying theme presented by some of the most influential brands across the world was about leveraging simplicity. It was a reminder to focus on keeping ideas and concepts simple, creative, honest and meaningful.”

Hettiarachchi said it was inspiring to work for 30 hours straight at the Young Lions Marketing competition on a project related to giving back.

Fonterra Brands Sri Lanka Human Resources Director Dinusha Jayamanne said, “Our purpose is to make Sri Lanka a healthier and happier nation.”

“At Fonterra, we’re committed to building an environment that fosters diversity, rewards good performance and empowers our people to pursue their passions. Through such measures as flexible work and human resource support systems, we will continue to support them with the right tools, resources and space to thrive in a challenging and competitive market,” said Jayamanne. 

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