Dentsu Grant Group launches Amnet operations | Sunday Observer

Dentsu Grant Group launches Amnet operations

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in programmatic buying, programmatic media planning, data analytics and audience data. Amnet’s mission is to build and leverage data, in order to deliver more meaningfuland personalised messaging insights.

With the launch of Amnet, Denstu Grant Group is again set to disrupt the status quo of digital advertising through expanding local media inventory and offering more sophisticated, customized campaigns to clients. Shamsuddin Jasani, Group MD, Isobar South Asia and Executive Sponsor AMNET South Asia stated, “Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”

“This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts,” commented Neela Marikkar, Chairperson and Managing Director, Dentsu Grant Group.

“With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka,” said Chamith Buthgumwa, Director Isobar, Sri Lanka & Response at Dentsu Aegis Network.

Nisal De Silva, Associate Director from Isobar Sri Lanka, will lead the digital programmatic operations for Amnet in Sri Lanka. 

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