Presco introduces Italia Board noodles | Sunday Observer

Presco introduces Italia Board noodles

Presco Sri Lanka Pvt Ltd launched Presco Italia Board Noodles to Sri Lanka in Colombo recently.

Presco Italia Board Noodles introduced to market in two flavours Presco Italia Cheesy and Presco Italia Specie, in 80g eco-friendly packs. For busy individuals who’re looking for a Luxury Italian food taste at an affordable price, ‘Presco Italia’ offers a wide range of Italian type food products and creates an Italian experience for customers.

Presco Sri Lanka Pvt Ltd, Senior Business Manager, Udara Niwnella said, “Identifying the busy lifestyles of professionals, we have seen the opportunity for Italian foods specially in Italian broad noodles . We did market research and found out the market so this is the reason why Presco Sri Lanka Pvt Ltd introduced Presco Italian board noodles.

Discipline as the basis of our way of life, we conduct our business with integrity, treat our stakeholders with respect and together we unite to strive for excellence and continuous innovation while providing the Italian experience to Sri Lankan market, he said. Category head of Presco Sri Lanka, Thisal Ranwala said, “Sri Lankan youth is constantly on the move and they find very little time to enjoy food since came instant noodles as quick food solution for Chinese noodles experience with a very limited experience in taste hence ‘Italia’ was born to bring the fine dining experience of Italy in form of a broad Instant noodles to break the boring Chinese food experience which is also an instant solution for an affordable price with the minimum time spent.” 

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