Virtusa rebrands with new logo | Sunday Observer

Virtusa rebrands with new logo

Madu Ratnayake  Pic: Ranjith Asanka
Madu Ratnayake Pic: Ranjith Asanka

Emphasising the value of resonating with the changing trends in technological developments, Virtusa redesigned its brand with the launch of a new logo.

The new Virtusa brand will reinforce its focus and reputation for digital innovation engineering. It will enable driving the spark to re-imagine business to harness capacity by way of competencies and abilities, Executive Vice President and CIO, Virtusa, Madu Ratnayake said.

The new brand symbolises Virtusa’s agility to leverage emerging technologies and discover unseen opportunities for clients built on its core values of delivering unparalleled velocity through agile engineering teams, deep domain expertise to create industry-specific solutions, and measurably better engineering via a culture of cooperative disruption.

“Our company is a leading player in the IT export sector and sees continuous growth in the export business. The country could increase its foreign exchange through this sector as it has huge potential to generate more value,” he said.

The new Virtusa ‘spark’ represents the potential, discovery, innovation, and breakthroughs that are fuelled by collaboration among talented engineers. With its distinctive shape, it serves as the ground upon which Virtusa builds its visual identity.

The key tenants of the new brand include engineering an inspired world through continuous innovation, delivering exponential business velocity fueled by collaborative competition and acting as cooperative disruptors to advance the disrupted and disruptors in quantum leaps.

It engages in banking and financial service, healthcare, life science, telecommunication, media, information and entertainment. The company provides full IT infrastructure services covering a wide spectrum of industries.

Vitusa provides digital business strategy, business consultancy, BPM, digital cloud infrastructure, outsourcing and testing.

“Virtusa achieves unparalleled digital engineering velocity through teams empowered by smart tools, accelerators, gamification and the motivation to win. We deliver measurably better digital engineering through a culture of cooperative disruption and a high-performance engineering meritocracy that rewards innovation,” Chairman and CEO, Virtusa, Kris Canekeratne said.

Virtusa Corporation is a global provider of digital strategy, digital engineering, and IT services and solutions that help clients change and disrupt markets through innovation engineering.

Armed with domain experts across industries in more than 50 facilities and 22 countries, Virtusa already has a proven track record in delivering digital transformation project for clients. In creating the new global brand, Virtusa gathered inputs from clients, stakeholders, and business leaders and using category and competition findings to define what differentiates Virtusa.

In Sri Lanka, Virtusa has continued its pioneering presence in the technology industry, having been among the country’s first wave of globally competitive IT firms with a digital engineering manifesto.

Today, many of Virtusa’s 22,000 employees are based in Sri Lanka at Orion City IT Park. Many digital engineering deliveries for Fortune 1000 global companies are completed at the Virtusa Colombo facility alongside the innovation lab for xLabs, which is also in Colombo. 

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