Global TV advertising to boost Lanka’s tourism diversity | Sunday Observer

Global TV advertising to boost Lanka’s tourism diversity

Sri Lanka Tourism Promotion Bureau will launch its global TV advertising with CNN featuring the destination new branding ‘So Sri Lanka’. Commercial spots across CNN International Channels in Europe, Middle East, Africa feed, Asia Pacific feed and South Asia Feed started on Friday and will continue for three months. This high frequency prime time targeted advertising will provide much awareness needed for the destination right now amongst the consumers worldwide and especially in the tourists generating markets for Sri Lanka.

This consumer awareness campaign on the destination will comprise CNN Editorial, Travel Sri Lanka vignettes and feature a Great Big Story and also worldwide TV advertising.

SLTPB will commence a three-month television media advertising campaign with CNN to have visibility in the tourist generating markets.

Minister of Tourism Development, Wildlife and Christian Religious Affairs John Amaratunga said, “The government has conducted several programs after the April incident. It is vital to execute a campaign of this nature on an urgent basis.”

Managing Director, SLTPB, Charmarie Maelge said, “While there’s strong confidence amongst the tour operators to feature and promote Sri Lanka, consumer demand needs to be reestablished to levels prior to 21/4. Through this global advertising campaign, we hope to boost tourists demand for the destination and regain the popularity. Already we see improvement, consumer awareness such as this will help us recover the tourism industry to where it was earlier.

The SLTPB has in the past, advertised with CNN in 2014 and 2018.