AIA launches initiative to combat sleep deprivation | Sunday Observer

AIA launches initiative to combat sleep deprivation

AIA has also created a new sleep content hub which provides information on how to achieve better sleeping habits.
AIA has also created a new sleep content hub which provides information on how to achieve better sleeping habits.

AIA Group Limited has unveiled an ambitious new initiative to help combat sleep deprivation – a critical health issue in Asia.

The initiative, underpinned by a call to action in the form of #OneMoreHour, will raise awareness about the health benefits associated with getting sufficient sleep. It will also provide tips, tools and rewards that encourage people to change their behaviour to get more and better quality sleep.

Working in partnership with Prof. Michael Chee, one of Asia’s leading Sleep experts from Duke-NUS Medical School and Yong Loo Lin School of Medicine in Singapore, AIA will highlight the important physical and physiological benefits associated with getting sufficient sleep.

AIA Group Chief Marketing Officer, Stuart A. Spencer said, “Just one more hour of sleep can provide an extensive number of health benefits and yet sleep deprivation continues to affect an increasing number of people in Asia.

There is a myth that if we sacrifice sleep, we will get ahead in life. In reality, sleep doesn’t get in the way of personal progress: it enables it. Underpinned by our call to action, #OneMoreHour, we will show people how they can take steps to change their behaviour to get more and better quality sleep.

“AIA is celebrating the physical and mental benefits that more sleep can provide. We understand the issues that stand in the way of getting a good night’s sleep, and we are committed to helping people across Asia to achieve healthier, longer, better sleep as an important element of their ability to live healthier, longer and better lives,” Spencer said.

 

Comments