Daraz and Dialog Axiata to grow digital commerce in Sri Lanka | Sunday Observer

Daraz and Dialog Axiata to grow digital commerce in Sri Lanka

Managing Director of Daraz Lanka, Rakhil Fernando, Group Chief Executive of Dialog Axiata, Supun Weerasinghe and Chief Digital Services Officer of Dialog Axiata, Dr. Nushad Perera.
Managing Director of Daraz Lanka, Rakhil Fernando, Group Chief Executive of Dialog Axiata, Supun Weerasinghe and Chief Digital Services Officer of Dialog Axiata, Dr. Nushad Perera.

Dialog Axiata Group and Daraz Sri Lanka have entered into a strategic partnership to collaborate on digital commerce.

As the first step in this partnership, Daraz Sri Lanka is to integrate the management and business operations of wow.lk, the online retail platform owned by Dialog Axiata Group. The integration will help Daraz to further expand and improve its e-commerce presence in Sri Lanka. Effective December 1st, visitors to wow.lk will be re-directed to Daraz.lk enabling greater access to products and services through the fast-growing online retail platform, Daraz.lk.

That said, existing wow.lk customers who had purchased products from its platform will continue to enjoy the warranty structure offered to them during their point of purchase.

Over the past seven years wow.lk has been instrumental in establishing Sri Lanka’s e-commerce presence and with this new partnership in the making, Dialog customers will benefit from Daraz as an exclusive online shopping destination.

“The integration of Dialog’s e-commerce operation gives Daraz a strong position in the market and allows us to drive growth more aggressively while giving our customers nothing but the best in online shopping.

wow.lk is one of the pioneers of e-commerce in Sri Lanka, and we plan to build on that legacy through Daraz.lk,” said Managing Director of Daraz, Rakhil Fernando.

Chief Digital Services Officer of Dialog Axiata, Dr. Nushad Perera said, “Both our organisations are strongly committed to building our country’s digital infrastructure and this partnership will further enhance access to affordable digital commerce for every Sri Lankan.” 

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