Digitising the SME sector : ICTA’s ‘Sri Lanka Go Digital’ program empowers entrepreneurs | Page 2 | Sunday Observer

Digitising the SME sector : ICTA’s ‘Sri Lanka Go Digital’ program empowers entrepreneurs

‘Sri Lanka Go Digital’, a digital transformation and adoption program organised by the Information and Communication Technology Agency of Sri Lanka (ICTA) has enlightened and empowered around 253 entrepreneurs from regional SMEs with knowledge on the importance of embracing digital technologies to uplift their businesses.

Conducted for the second consecutive year, this year’s program was carried out with the Export Development Board (EDB) across the Central and Western Provinces.

Among the participants were about 30 officers of EDB attached to the regions, with the capability of sending this message across to a wider entrepreneur’s community at the grassroots level.

The program also acts as a platform for regional development through digitisation and links the regional businesses with global organizations by enabling local IT companies to reach global standards whilst remaining on par with the latest trends of technology. The program will also support the digitising of businesses across all regions and act as a catalyst for the digital transformation of SMEsand also complements with ICTA’s conceptualised and managed LEAP Sri Lanka program, which works on sourcing, building the capacity and scaling up of regional SME digital solution providers.

In this year’s program participants received hands-on guidance on how to adopt business tools associated with Facebook and Google. The sessions were carried out in partnership with Facebook and Google business groups. Over 20 IT Companies were given opportunities to connect with regional SME’s and forge new business ventures. This continuous program also includes follow-ups to ensure that all initiatives are carried out as planned and these follow-ups will further facilitate essential dissemination of knowledge and guidance.