Dream Big | Sunday Observer

Dream Big

The Body Shop launched its global ‘Dream Big’ campaign in Sri Lanka, by hosting a purpose-driven event designed to empower, encourage, and inspire attendees, recently.

Entitled ‘Dream Big and Make Happen,’the event featured an inspirational talk by Wildlife Biologist and founder of the Urban Fishing Cat Conservation Project, Anya Ratnayaka. Not an unfamiliar personality in the sphere of women trailblazers, the Wildlife Conservation Network (WCN) Scholar and Global Wildlife Conservation Associate Scientist spoke of her own journey towards establishing herself as a significant voice in the field of wildlife conservation, despite the odds of being a woman in what is commonly perceived to be a ‘man’s field of work.’ She also delivered some encouraging words on how never giving up on one’s personal dreams is key to levelling the playing field.

Anya further stressed on the importance of empowering girls and women across the world, and how everyone should strive to position themselves as enablers in the movement against gender inequality, in whichever capacity they are able.

Also speaking at the event, Dilhani Rathnayake, Manager of Marketing & Training at The Body Shop Sri Lanka, took the opportunity to introduce the leading British beauty brand’s newest global charity initiative, Dream Big.

One-third of the world’s 1.8 billion young people are not in education, training, or employed, of this group, young women are three times more likely to be unemployed or not in education. Women make up half of the world’s population, but represent 70% of the world’s poor and earn 48% less than men for the same work.

Over the past four decades, The Body Shop has not just cemented its position as a people-centric, environmentally sustainable, and cruelty-free brand, but also as an active advocate for gender equality and female empowerment. As part of this fight for a fairer world, the brand has partnered with global children’s charity Plan International to ‘Dream up a better world‘-alongside its army of The Body Shop customers – to together support women and girls around the world by equipping them with the knowledge, education, and tools required to become independent, achieve their potential, and take control of their own lives, so that they can be successful in the future. - MI

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