Ceylinco Life introduces chatbot | Sunday Observer

Ceylinco Life introduces chatbot

She is cute in traditional fashion but clever in the ways of modern IT and is simplifying life insurance with cybernetic panache.

Anyone browsing Ceylinco Life’s website can now meet ‘Ceylena,’ the life insurance leader’s newly introduced virtual assistant who is available 24/7 to answer all insurance related questions instantly and point visitors to specific web pages that would be of use.

The Chatbot or Artificial Conversational Entity sits at the bottom right corner of the home page of www.ceylincolife.com, and upon clicking, offers the option to engage as a ‘New Customer,’ an ‘Existing Customer,’ or simply as someone interested in finding out answers to frequently asked questions (FAQs). Visitors can currently engage with ‘Ceylena’ through text chats in English, but this feature will soon be available in Sinhala and Tamil too, a company spokesman said.

Ceylinco Life Managing Director and CEO Thushara Ranasinghe said, “Ceylena is expected to change the way consumers, especially the younger generations, interact with our brand. The chatbot will be constantly accessible 365 days of the year, round the clock and its response time will be faster than even the best manned live chat service.

The best things about it is that ‘Ceylena’ can engage with an infinite number of different chats simultaneously, so no one will be put on hold or have to wait for a response hereafter. Accurate information will be provided instantaneously, when one asks her.”

Customers will be authenticated via a one-time password (OTP), which makes ‘Ceylena’ a secure platform. Although this chatbot is currently only on the Life Insurance’s leader’s corporate website, it will soon make an appearance on the Company’s Facebook page and other social media channels too.

A chatbot is a computer program that simulates human conversation through voice commands, text chats or both.