Daraz teams up with Samurdhi Dept | Sunday Observer

Daraz teams up with Samurdhi Dept

The MoU was signed by Samurdhi Director General Saman Bandara and Managing Director / Country Head of Daraz Sri Lanka, Rakhil Fernando.  Minister of Women and Child Affairs and Social Security and Minister of Healthcare and Indigenous Medical Services, Pavithra Wanniarachchi and State Minister of Social Security, Tharaka Balasuriya were also present.
The MoU was signed by Samurdhi Director General Saman Bandara and Managing Director / Country Head of Daraz Sri Lanka, Rakhil Fernando. Minister of Women and Child Affairs and Social Security and Minister of Healthcare and Indigenous Medical Services, Pavithra Wanniarachchi and State Minister of Social Security, Tharaka Balasuriya were also present.

Daraz.lk, owned by the multinational conglomerate Alibaba Group, and the Department of Samurdhi Development signed an MoU recently to enhance the economic engagement and success of entrepreneurs in rural Sri Lanka.

This partnership will train and empower Samurdhi entrepreneurs and small manufacturers to use the versatile Daraz platform - currently host to over 25,000 sellers, and over 1.5 million customers - to showcase their products, sell them effectively and engage in projects that will amplify their businesses by connecting them directly to consumers nationwide.

The first step of the partnership was a workshop for over 300 entrepreneurs from the Samurdhi program, initiating them into the world of digital commerce and exploring the benefits and opportunities available to the products they manufacture. The next step is to take the orientation of local SMEs island wide - so that no potential seller is limited by where they are located.

In the spirit of empowering Sri Lanka through independent means afforded by e-Commerce, Daraz is also planning a program for women who do not have ready access to the internet, but are currently creating products that deserve the exposure of being a part of a nearly one-million strong product base and visited online by nearly 120,000 people every day. 

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