Munchee, the flagship brand of Ceylon Biscuits Limited (CBL) product portfolio, again clinched the coveted ‘Brand of the Year’ award at the SLIM Brand Excellence Awards 2019 held at Shangri-La Hotel Colombo, recently.
Including the ‘Brand of the Year’ award, Munchee won six awards altogether at the award ceremony, which was attended by the crème de la crème of the Sri Lanka marketing industry.
This was the seventh time Munchee won the ‘Brand of the Year’ award in the 18-year history of SLIM Brand Excellence Awards.
Munchee also won the ‘CSR Brand of the Year’ Gold award, ‘Product Brand of the Year’ Gold award and ‘Local Brand of the Year’ Gold award. Munchee also won two Silver awards for ‘Export Brand of the Year’ and ‘Innovative Brand of the Year.’ General Manager Marketing at CBL, Janmesh Paul Antony said, “The awards and accolades we have received at the SLIM Brand Excellence Awards 2019 is a testament to the strength of our prized brand Munchee.
Winning the prestigious ‘Brand of the Year’ title for the third consecutive year is indeed a great honour.
“We at CBL sincerely thank all our consumers, as this could not have been achieved without the continuous love and bond that we have with our loyal consumers.
Also, we are proud to be the recipient of ‘CSR Brand of the Year,’ as it recognises the caring nature of our brand and the immense contribution towards the betterment of the society,” he said.