SLTPB participates in SATTE 2020 | Sunday Observer

SLTPB participates in SATTE 2020

B2B meetings in progress.
B2B meetings in progress.

The Sri Lanka Tourism Promotion Bureau (SLTPB) made its first participation for 2020 at South Asia’s Travel & Tourism Exchange (SATTE) 2020 in New Delhi, India recently.

The Lankan stall showcased creative thinking, and a cultural dance troupe entertained visitors.

Sixty-three industry members and SriLankan Airlines joined SLTPB to highlight Sri Lanka as a top travel destination and encourage tourist arrivals. SLTPB also held a press conference to create awareness among the media and public about its latest promotional activities and plans for 2020.

SATTE 2020 is India’s leading B2B travel trade engagement show. In this its 26th year, it concluded with an increase in the footfall by a historic 40 percent. It had over 1,000 exhibitors, from over 50 countries and 28 Indian states.

It was supported by the Ministry of Tourism, Government of India, and the World Tourism Organisation (UNWTO).

India has been identified as one of the fastest growing outbound markets in the world and outbound tourist departures are expected to grow to 50 million in 2020. The SLTPB has identified India as one of the top ten markets for Sri Lanka tourism.

The main purpose of participating at this event is to increase tourist arrivals, especially of high spenders from India, encourage travel journalists, tour operators and bloggers to visit Sri Lanka and its lesser known attractions, so that Sri Lanka will be able to secure its place as an exiting travel destination with a load of holiday opportunities in store for the perfect traveller. Another reason for participation is to increase the number of weddings from India arranged in Sri Lanka.

Assistant Director and Officer in Charge of the Indian Market, Ajantha Rathnayake represented the SLTPB.