Daraz celebrated its third anniversary last year with the 11.11 Sale in November.
The rest of the Daraz ecosystem complemented the 11.11 surge, with popular pushes such as Avurudu Waasi, Mobile Week and the Grand Christmas Sale.
“I am very proud of what the Daraz team members have achieved in 2019. Outperforming all set targets shows that both Daraz and the market in general is ready for e-commerce in Sri Lanka to reach a higher plane,” Managing Director, Daraz, Rakhil Fernando said.
Over the past year, Daraz recorded 155% growth in revenue. Starting 2019 with 250,000 products and 2,000 orders daily, Daraz is now at 12,000 orders per day and nearly a million products to choose from, and expects a three-fold increase on those numbers within 2020. 11.11 is positioned as the world’s biggest online sale day – and in 2019, Daraz received a record-breaking 120,000 orders in just 24 hours – double that of 2018. For this year, the brand hopes to amplify this four times over, a company spokesman said.
Daraz is also a catalyst in creativity, innovation and fueling an up-to-date consumer culture, inspiring Sri Lankans with access to global trends as they pop up. Daraz Mall, the dedicated channel for authorised authentic designer products with warranties operates with 280 brands at present, and is projected to host 550 brands by the end of 2020, he said.
DEX is the brand’s own logistics arm that carries out over 300,000 deliveries a month. With customer convenience as top priority, DEX allows returns to be dropped off at 120 locations currently – this will increase to 500 drop-off points this year.
Daraz has a 30,000-strong seller community. This number is projected to reach 50,000 this year.