Since dropping her latest album Rare a few weeks back, Selena Gomez has been making headlines every day, whether because of her endless bops or her excellent style. But today, Selena is garnering a massive amount of attention online for another reason, one we certainly didn’t expect: The ‘Lose You to Love Me’ singer announced on February 4 that she is launching a beauty brand later this year.
Selena made the official announcement on Instagram, telling her followers that her new beauty brand — appropriately named Rare Beauty — will be launched in the summer of 2020, which is only a few months away. The brand will be sold exclusively at Sephora and RareBeauty.com. “I’ve been working on this special project for two years...Follow @rarebeauty and become part of our beautiful community...There’s more to share AND I can’t wait,” she wrote in the caption, posting a sneak peak video to show a first look at the brand.
Fans were both surprised and elated by the beauty news from the performer. “Omg Congratulations! Can’t wait to find out more,” commented one fan, while another said, “You don’t even know how excited i am, ILYSM.”
The Instagram account for Rare Beauty already has over one million followers, which totally makes sense considering Selena herself is one of the most followed people on the social media platform. If that number is any indication of interest, the launch is bound to be a hit come this summer.