Newton Lanka helps Domino’s with Safe Shoppers program | Sunday Observer

Newton Lanka helps Domino’s with Safe Shoppers program

2 August, 2020
Reshad Mohideen
Reshad Mohideen

Newton Lanka, an extension of Newton TAC Malaysia, recently provided the Safe Shoppers tool kit to Domino’s to strengthen the Zero Contact experience for diners. 

The campaign was launched as part of the Newton’s Safe Shoppers program considering the reluctance shown by customers to dine at restaurants and cafes due to safety concerns. 

Newton Lanka with its Safe Shoppers program introduced a number of creative solutions ensuring a  safer outing for those who dine  at Domino’s.  

Director at Newton Lanka, Reshad Mohideen said, “‘’As the Covid-19 pandemic caused major setbacks to brands, we felt it was our responsibility to help improve the way brands interact with shoppers in-store be it shopping, dining or any other industry, thereby supporting the brands to engage seamlessly with them.” 

Safe Shoppers program is one that offers creative solutions to brands in order to help them create a favourable environment for the shoppers. Being an agency driven by finding solutions to the common problems faced by brands, Newton Lanka continues to offer creative solutions helping brands build long lasting relationships with shoppers. 

Country Manager for Jubilant FoodWorks Lanka, Iranga Dharmawardhana said, “We wanted to extend our Zero Contact Delivery and Takeaway commitment to the dining in offering as well. We shared this brief with Newton Lanka to execute the Zero Contact Dine In concept for the first time in Sri Lanka. We admire the quality of work delivered by them with their Safe Shoppers program.”