Ceylon Tobacco Company PLC (CTC) unveiled its new corporate logo last week. CTC is one of Sri Lanka’s oldest corporates with a significant presence in the island for over 114 years. It contributed Rs. 110 billion in excise duties and sales taxes to the Government last year.
The change in CTC’s logo comes following British American Tobacco Group (BAT), the parent company of CTC, unveiling its new logo in March this year. BAT’s new logo, along with the new brand identity, reflects the business today – with an evolved purpose that aims to reduce the health impact of the business. A CTC spokesperson said, “CTC’s new logo reflects our business and is aligned to the new logo launched by British American Tobacco earlier this year. For decades, our previous leaf logo served us well as a strong symbol of an entity that is a member of a world-leading tobacco company. However, our purpose has evolved, and our dynamic new logo reflects the company as it is today, and is also a reflection of our journey ahead.
The new logo and brand identity will be rolled out across our business in the coming months.”