Singer has entered into a partnership with Signature Group, one of Malaysia’s largest Kitchen Cabinet and Wardrobe manufacturers.
Singer aims to begin manufacturing Signature Kitchen systems and products in Sri Lanka through this partnership.
This collaboration is expected to reinforce Signature brand’s presence in Sri Lanka.
To showcase the new partnership, Singer will display Signature’s innovative product portfolio in Sri Lanka for the first time at Singer Homes, Ratmalana and will expand to 30 more outlets in phase 1.
Singer will manufacture Signature Kitchen systems at the state-of-the-art Singer factory complex.
CEO of Singer Sri Lanka, Mahesh Wijewardene said, “We are extremely delighted by this partnership with Signature which allows us to bring world-class kitchen solutions to the door-steps of Sri Lankans.
As a widely known household brand in Sri Lanka, Singer is well equipped to enter into Kitchen manufacturing with the acclaimed Signature brand.” Malaysia’sSignature Kitchen is renowned for staying abreast with innovative and contemporary European designs in kitchens and wardrobes with over 25 years of expertise and a strong presence in 15 countries. Group Managing Director of Signature International, Berhad, Tan Kee Choong said, “Singer’s islandwide presence in Sri Lanka and strength in manufacturing has made it a strong candidate to this partnership. The Signature team is working hand-in-hand with Singer to share the industry’s best practices, coupled with innovation and creativity.”