Mastercard will support the Central Bank of Sri Lanka’s (CBSL) ‘Cash Wade’ campaign which aims to increase the adoption of digital transactions in Sri Lanka.
The global technology company is set to embark on several initiatives aimed at encouraging consumers and businesses around Sri Lanka to enjoy the convenience and security offered by its digital payments solutions.
As part of this endeavour, Mastercard has launched a cashback rewards promotion on utility bill payments. Cardholders can avail a cashback of Rs. 250 on payments of Rs. 1,000 and above to utility service providers such as the Ceylon Electricity Board and Sri Lanka Telecom and other select partners. The offer is applicable to all payments made on the partner merchant’s website or mobile app using any Mastercard debit or credit card issued in Sri Lanka.
Director, Payments and Settlements, Central Bank, D. Kumaratunge said, “Having declared 2020 as the ‘Year of Digital Transactions,’ we launched the ‘Cash Wade’ campaign earlier this year to highlight the issues related to using cash and the benefits of switching over to digital payments. We welcome Mastercard to this campaign. Partnerships such as this will allow us to take our message to more Sri Lankans.”
Country Manager, Sri Lanka and the Maldives, Mastercard, Rajesh Mani said, “Mastercard is delighted to expand our partnership with the Central Bank and to bring the company’s deep resources and expertise to support the ‘Cash Wade’ campaign to drive adoption of digital payments nationwide.”