Mastercard and Daraz have formed a strategic alliance to encourage and reward the use of e-commerce platforms and digital payments in Sri Lanka. The partnership is part of their efforts to support the Sri Lankan government’s plans to expand the adoption of digital transactions in the country.
The first stage of the partnership will see shoppers being entitled to additional discounts and privileges on Daraz when paying with their Mastercard credit or debit cards issued in Sri Lanka. This will be over and above the discounts and promotions already on offer on Daraz.
This will also apply to all discounts offered at its recurring weekly campaigns, signature campaigns such as Avurudu Waasi campaign, its fourth year anniversary sale titled 10.10, the Alibaba Group anniversary sale titled 11.11,which is the world’s biggest sale in November and its Grand Christmas Sale titled 12.12. These sales can offer discounts of up to 80%, with Mastercard cardholders being offered further discounts.The second stage will see the issuance of co-branded cards which will earn shoppers several exciting benefits such as year-round discounts on Daraz, rewards points, exclusive flagship device unveiling and free shipping.
“We are very pleased to have found a like minded partner in Daraz and I strongly believe forming strategic partnerships such as this will go a long way in not only offering cardholders greater value when transacting online but also help drive the adoption of digital payments,” said Rajesh Mani, Country Manager, Sri Lanka and the Maldives, Mastercard.“The Central Bank of Sri Lanka has developed a comprehensive roadmap on how it aims to make the country a ‘less-cash’ society and I firmly believe the private sector has a pivotal role to play in driving customer awareness and understanding, on how to transact online safely and responsibly.”
Rakhil Fernando, Managing Director, Daraz Sri Lanka said, “We encourage Mastercard cardholders to avail themselves of this exclusive offer which will offer them the greatest possible discounts from our portfolio of over two million products.”