A mobile agricultural information service, GoviMithuru (Farmer’s Friend, or ‘UzhavarThozhan’ in Tamil) helps maximise crop security and yield for farmers across the country.
Launched in 2015, with the support of the Department of Agriculture, GoviMithuru’svoiceservice is a mobile advisory service for farmers under the theme ‘Secure crop and Family health’,created to access professional guidancein this sector.
The service is designed to be used easily by anyone using even a very basic phone. This service offers advice on 25 crop groups, with Home Gardening having been one of them since launch.
The app is an extension of the original service, designed to deliver timely, quality information in tailored formats according to the user’s requirements. A one-stop hub of updated, timely information in text as well as rich media formats on topics such as crop protection and expert home gardening tips. Customers are charged Rs. 1 (plus tax) per day for thevoiceservice, and Rs. 2 (plus tax) subscription per day for the mobile app with no cost on data charges for Dialog mobile users.
The GoviMithuru app and voice service are being used by over 600,000 people.To avail the voice service, users can dial 616 from any Dialog mobile. Users can also download the app directly from Google Play.