Sri Lanka’s preferred choice for mobile broadband services, Hutch has appointed social media influencer and actress Gayathri Shan as the brand ambassador.
With this appointment, Hutch aims to actively engage a wider base of Sri Lanka’s Tamil-speaking community.
Chief Marketing Officer at Hutch, Ramzeena Morseth Lye said, “The addition of Gayathri enables us to leverage on social media in taking our core messages and service offerings to the public in a more engaging way. As a socially responsible corporate, it is our duty to make sure that our offerings are reaching each and every segment of Sri Lankan society.
Social media is the ideal platform for that and Gayathri will work closely with us in positioning ourselves to better serve all our customers.”
Gayathri Shan said, “I am honoured and proud to be a brand ambassador for Hutch. Hutch is truly a brand that focuses on customers’ needs and it is synonymous with the recent 4G network expansion that benefitted a wider customer base.
I look forward to actively engage with Hutch subscribers in planned activities including knowledge sharing sessions and interactive workshops.”
A well-known star within the Tamil-speaking community, Gayathri has over 2.5 million followers in TikTok and over 270,000 followers in Instagram where she promotes socially impactful conversations. She also starred in a South Indian movie which elevated her to cinema stardom.
Gayathri will be instrumental in taking Hutch’s ‘Bigger and Better’ message forward.