Hatch and LSEG empower new batch | Sunday Observer
Women entrepreneurs:

Hatch and LSEG empower new batch

15 November, 2020

Amid a backdrop of uncertainty, Hatch and the London Stock Exchange Group (LSEG) SL completed the fourth iteration of the KICKASS Bootcamp, a one-month long development program designed to address fundamental business development skills and gender-specific elements faced by women thereby empowering a whole new batch of future women leaders.

KICKASS Series 4 saw 12 startups and 13 founders take part in all its sessions, which were curated to address both product and service driven businesses with the latest cohort including women leaders from a vast array of industries, to cover a wide range of topics relevant to today’s business climate. Facilitated by Naomi Gunnels, Entrepreneur Coach at Hatch based out of Florida, USA, program partners included LSEG SL and TNL Radio.

Topics covered included business plan and cash flow statements, marketing basics, and social media management; while Erangi De Costa, Product Manager, Surveillance (LSEG Technology) and RandimaPerera, Manager, Talent Acquisition at LSEG Sri Lanka spoke about ‘Leadership in Your Career and Business’ and on ‘Establishing the Right Hiring Culture’, respectively.

Sara Sadoon, Associate Manager – Corporate Social Responsibility & Sustainability at LSEG Sri Lanka said, “Locally and globally, LSEG continues to spearhead initiatives with a focus on gender equality, and female entrepreneurship and representation. As such, what we’ve seen as the biggest obstacle for these entrepreneurs is a lack of access to knowledge and resources as well as communities and networks, which the KICKASS Bootcamp successfully addresses. We’re proud to have seen the success of Series 4, allowing the latest cohort of female business leaders to access the right tools, mentorship and exposure to propel them to be successful entrepreneurs.”

Other mentors included; Vidhya Ganesan of McKinsey & Company, who spoke on 30 second elevator pitches, helping the participants to explore the narrative of their businesses; PyumiSumanasekara, Principal - Family Business, Board Governance and Global Assurance at KPMG and Callishia Fernando, Consultant at KPMG, both of whom shared their understanding of financial statements and why they matter; RanilaWijesundara, Legal Counsel for Capital Alliance Group, who spoke on registration of companies and the liabilities that emerge out of it; and Shana Dandeniya, Cofounder of Cafe Kumbuk, who spoke on ‘How to Tell the Story of Your Brand’ and the marketing aspects for the startups.

Two workshops were also hosted by Hatch Cofounder, BrindhaSelvaduraiGnanam who covered ‘Negotiations’ and Hatch Director, Randhula de Silva, who spoke on ‘Thriving in Crisis’ The founders also had the opportunity to learn from two KICKASS alumni, NaafiahSaleem from Plushboxlk and Tiza De Vas from DV+ Co. Architecture, who shared their experience and knowledge on contract and vendor negotiations.

Randhula de Silva, Director - Programs of Hatch sharing her thoughts on the success of the KickAssBootcamp said “The significance in a program like KickAss is the community that we are able to build and connect alongside creating knowledge,”

The participants for each series are selected out of a large pool of startups who applied and are both product and service based. Series 4 saw 12 startups take part in our workshops, with 10 of them being product based, while two were service based. These startups and founders included:

Miris by Islandmom - A startup founded by ShivaniAnandavadivel that sells Naimiris sauce and jam and helps busy families prepare a delicious and spicy meal.

We Translate Pvt Ltd - A reliable, accountable and convenient way for any individual or company seeking translation services to get their job done, with uniform and transparent rates, strict quality standards and clearly communicated delivery timeline. Founder, ZahrahImtiaz stated that through the workshops, she learnt the importance of creating and setting the right values and culture for a company from the start.

Spark Bookkeeping - Founded by RoshanaliAmarasekera, this startup addresses the gap in maintaining bookkeeping records that most companies suffer from, by introducing affordable monthly subscription packages to companies for their bookkeeping.

Treasure Box (Gift Shop) - A startup with the aim of providing consumers with a variety of gift items that are customizable and include packing and delivery.

“The social media and marketing strategy has taken a whole different turn and I am excited,” said Founder, Michelle Croos.

Oopsy Daisy Flowers - Based in Kollupitiya, this startup looks to disrupt Sri Lanka’s current floral industry, by introducing unusual collections which range from unique tropical flowers to fruits like rambutan and apples

ArundathiYasok - Arundathi is a yoga instructor who aims to open the practice of yoga to a wider audience, by making her classes simpler and easier to follow for any fitness level.

Thoori.Store - A startup run by ThauraThajendren that provides handcrafted, personalized jewels for men and women, while also creating jobs for women in the community.

Ceylon Magpie - A interior design startup that sources the products they need from local suppliers. The co-founders of Ceylon Magpie, Natalie Stork and Dinusha Gomes, took part in the program. They are currently working on some home makeover.

The Vegan Kitchen by Sulo - A startup that fills the cravings of anyone looking for lactose free, egg free, plant-based products ranging from savories to sweets. Founder, SulochanaUbayakumara, stated that KICKASS helped her connect with aspiring women entrepreneurs

Krémeux (Cream Cheese) - Founder, SivahaamyVithyatharan, aims to provide homemade cream cheese, without any preservatives or harmful additives.

Penelope - AmraWazeer has introduced a new type of ragdoll to the Sri Lankan market, one that is of premium quality materials and arecustomised to the client’s requirement (the customer can choose the skin color/ features/ clothes etc, of the ragdoll).

Festive Eve - A startup that is looking to disrupt the current Sri Lankan wedding stationery market, which only supplies ready-made or semi-custom made items with limited options and innovations.

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