SLASSCOM launches Global Referral Program to boost exports | Sunday Observer

SLASSCOM launches Global Referral Program to boost exports

22 November, 2020
Shiraz Lye-Mudith Uswatta-Channa Manoharan
Shiraz Lye-Mudith Uswatta-Channa Manoharan

SLASSCOM launched its Global Referral Program recently. It is aimed at increasing export revenue for IT and BPM companies by connecting them with business opportunities via a global network of channel partners and influencers.

Chairman, SLASSCOM, Channa Manoharan said, “Supporting our companies to make inroads into key markets is a key priority of SLASSCOM. The referral program was initiated upon the insight that there are Sri Lankans living and working across the globe who are willing and able to connect Sri Lankan companies with prospective business opportunities.”

The Board Director representing the Marketing Forum, Shiraz Lye said developing export business and partnerships through Sri Lankans living overseas has been successfully tried and tested by few member companies.

“With insights and lessons learnt, we have formalised the Global Referral Program to scale up and benefit more of our members to get new export business to the sector. We will be collaborating with the Sri Lanka High Commissions in key markets along with support from the Ministry of Foreign Affairs, the Department of Commerce, the Board of Investment, the Export Development Board, and the ICT Agency of Sri Lanka,” he said.

SLASSCOM Marketing Forum Head Mudith Uswatta said the referrers will play an active role in promoting the company’s products and services of companies in the programme who will primarily consist of Sri Lankans living overseas and other foreign parties who will be bound by MoUs with SLASSCOM.

Potential leads brought in by member parties in the program will be matched with suitable local companies in the respective countries thus facilitating targeted networking and optimal funnelling of new business opportunities, he said.

“A dedicated team at SLASSCOM will spearhead the program, making sure that networking opportunities are provided, leads are followed and overseas exposure and marketing is received,” said Uswatta.