SSC to savour new flavour in sponsorship deal | Sunday Observer

SSC to savour new flavour in sponsorship deal

7 February, 2021

From left: Mahela Jayawardena - Chairman SSC Cricket, Dimuth Karunaratne, WT Ellawala - President- SSC, Dasun Shanaka - Captain-SSC, Tyeab Akbarally - Managing Director - Akbar Brothers, Sanjeewa Jayawardena - Director Sales & Marketing - Akbar Brothers, Hussain Akbarally - Executive Director - Akbar Brothers and Dhanushka Gunathilaka- Vice Captain - SSC

Sinhalese Sports Club (SSC) will find themselves with a new flavor in their veins with Akbar Brothers Group of Companies coming in as their principal sponsor for a period of three years (2021 – 2023) to support all formats of the game.

The SSC that was established in 1899 have produced some of the finest cricketers in the country, including many Test and ODI captains.

“We are proud to be partnered with Akbar Brothers, the leading tea company in Sri Lanka.

“They have come forward to support cricket during these trying times, enabling us to further develop our legacy, taking cricket to new heights,” said WT Ellawala the President of SSC.

In addition to being Sri Lanka’s foremost exporter of high-quality Ceylon Tea, Akbar Brothers have successfully diversified into sustainable power generation, healthcare, packaging, leisure, property development and environmental services.

“It is a privilege to be invited to partner with SSC, the premier cricket club in the country.

We share their vision and eagerly look forward to developing young, talented cricketers to pursue continued excellence,” said Hussain Akbarally, Executive Director of Akbar Brothers Group of Companies.

Former captain of the club Mahela Jayawardena said he was happy with the deal that will take SSC into the future.

“We are delighted to be partnered with Akbar Brothers, a company with an enormous reputation both for the success they have gained and the socially responsible way in which they conduct themselves.

This partnership will go a long way in developing cricketing skills of players, as we modernize and upgrade the cricket infrastructure at the SSC,” said Jayawardena in his capacity as Chairman of SSC cricket.