“Cargills: Village to Home” – an initiative by Cargills Food City – was created with the aim of strengthening the country’s budding SME entrepreneurs by offering them a platform to engage with a wider network of customers.
Previously it was held at Kandana, Pelawatte and Malabe. However, with the resurgence of the pandemic in the country last October, this initiative had to be put on hold.
However, with the resurgence of the pandemic in the country last October, this initiative had to be put on hold.
This initiative recommenced at Food City Rawathawatta and as done previously, several local entrepreneurs as partners to promote their diverse range of products in demarcated stalls were invited. Featuring a host of local boutique shops ranging from handloom and handicraft products to ayurvedic cosmetics, a variety of snacks was also on offer.
The thinking behind this initiative was to broaden the reach of our local SMEs by giving them a marketplace.
“We also look to further improve their livelihoods by sharing our expertise in packaging, marketing and quality assurance. Cargills Bank will continue to provide financial support to SME entrepreneurs, helping them to grow and serve a larger market, a company official said. “Given the ongoing situation, we understand the risks involved in organising an event of this scale, but we assure you that all health and safety guidelines are being strictly adhered to.
“All invited entrepreneurs have undergone rapid antigen tests and all other safety measures have been taken as well,” he said.
The company will continue to host Cargills: “Village to Home” at selected Food City outlets and the Cargills Bank will provide financial support to SME entrepreneurs, helping them to grow and serve a larger market.
“Cargills: Village to Home” will continue to be a weekly event at selected Cargills Food City outlets.