Providing customers more savings with access to lower priced, good quality products, was the main drive behind introducing the Keells own label range.
The range of Keells products are priced at 10% lesser than comparable products of regular brands and are of good quality. These prices are valid every day and not for a promotional period thus providing customers a significant saving every day.
They are priced competitively due to the minimum marketing and distribution costs incurred as they are products marketed by Keells itself. At the moment, the range has grown to include over 350 products in attractive packaging that is easily identifiable as Keells.
The range of Keells own label products covers majority of household needs and consists of essentials such as rice, pulses, eggs, oil, tea, coffee, spices, curry mixes, sauce, jam to a range of biscuits and to household items which include dishwash liquid, detergents, paper products and cleaners.
Offering customers healthy and nutritious product choices at reasonable prices is important to Keells, and a ‘Free From’ category where lactose-free soy ice cream has been introduced.