The Sri Lanka Institute of Marketing (SLIM) SME Development Awards is a celebration organised under SLIM’s ‘Restart Sri Lanka’ initiation, to reward the outstanding efforts of SMEs in the marketing, branding and sales of their enterprises.
The Restart Sri Lanka Initiative commenced in conjunction with the Prime Minister’s office to provide the impetus for Sri Lankan businesses to reinvigorate the economy by facilitating the reengineering of multiple segments of the economy to sustain their operations. The SLIM SME Development Awards was introduced at a press brief at Earl’s Court, Cinnamon Grand on March 25. The panellists consisted of Roshan Fernando, President of SLIM, ThilankaAbeywardena, Vice President of SLIM, AsankaPerera, the Project Chairman and NandanaWickramage, the Head of Blue Print and Head of Jury.Roshan Fernando, President of SLIM said, “The unprecedented Covid-19 pandemic caused much disruption of daily routines and businesses of all magnitudes.
A majority of Sri Lankan businesses took a hit during this time as everything came to a standstill. Understanding this, SLIM initiated an award show dedicated to the endeavours of small business enterprises for the first time in Sri Lanka. We are proud to introduce the SLIM SME Development Awards and we hope it encourages SMEs to rise to, and overcome the challenges that they face on a daily basis. They play an undeniably important role in the development of our country and therefore, facilitating their continuous development is our priority.”