CEAT - Most Valuable Brand in ‘Motor’ segment | Sunday Observer

CEAT - Most Valuable Brand in ‘Motor’ segment

5 June, 2021

CEAT, the tyre brand manufactured in Sri Lanka by CEAT Kelani Holdings, has been ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance rankings, and has moved up five places in the overall list.

CEAT Kelani Holdings Managing Director Ravi Dadlani said, “We dedicate this recognition to the massive effort put in at every level of the company to adapt very quickly, not only to the new working environment created by the pandemic, but to respond to domestic market needs consequent to the temporary import restrictions imposed on certain sizes of tyres. CEAT rose to the occasion with flying colours, and the business as well as the value of the brand have grown as a result. We are therefore proud to be ranked among the ‘Movers and Shakers’ in this year’s Brand Finance rankings.”

The brand valuation consultancy assigned CEAT a Brand Value of Rs 2,024 million for 2021, up 46 percent over 2020, and an overall Brand Value Rank of 48 among the 100 most valuable brands in the country which includes the largest banks, telecommunications services providers and retail giants.