DPMC introduces American tyre brand | Page 2 | Sunday Observer

DPMC introduces American tyre brand

17 October, 2021
DPMC Director Mrs Romany Parakrama presents an Atlas tyre to one of the first customers.
DPMC Director Mrs Romany Parakrama presents an Atlas tyre to one of the first customers.

David Pieris Motor Company (Pvt) Limited (DPMC) ventured into the 4-wheeler tire segment recently with the introduction of America’s iconic ATLAS Brand Passenger Car Radials and Truck and Bus Radials.

As an enduring American brand, Atlas has been riding on the USA roads since 1935 and is synonymous with quality, endurance, and dependability. It is also a renowned and respected name throughout South East Asia.

The Atlas tyres marketed in Sri Lanka are manufactured in Thailand by one of the largest tyre manufacturers in the world and has passed all US DOT, European ECE, and CCC Certifications, a company spokesman said.

Atlas offers ultra-modern patterns and are designed, owned, and audited by former tier-1 tyre engineers using its own compound formula to provide longer tread life with a balanced footprint for even wear.

Atlas will be available through DPMC spare parts outlets, dealers and tyreretailersislandwide.

Udit Wijetunge, Assistant General Manager (Parts and Accessories), DPMC said, “We are proud to launch a tire that stood the test of time in Sri Lanka. Prior to launching, the tyres were tested extensively on Sri Lankan roads for over a year with excellent user feedback and proven ability to take on any local road conditions. Atlas is backed by a versatile warranty to the customers and it is the right time to switch.” DPMC has over the years been associated with some of the world’s best known and loved automotive brands and is known for exceptional after sales service and its Island-wide presence for customer convenience.