TVS Motor Company and BMW Motorrad to continue partnership | Sunday Observer

TVS Motor Company and BMW Motorrad to continue partnership

9 January, 2022
Joint Managing Director Sudarshan Venu
Joint Managing Director Sudarshan Venu

TVS Motor Company and BMW Motorrad are extending and expanding their long-term partnership with the joint development of new platforms and future e technologies, including Electric Vehicles.

Based on this decision, TVS Motor Company’s scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management, andindustrialisation. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.

BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space,keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms, and the companies will retail their products globally.

TVS Motor Company will continue to bring on boardengineering prowess in design, manufacturing and supply chain capabilities and provide best-in-class quality and economic advantage.The first product through this cooperation will be showcased in the next 24 months. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction.

These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility.

Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”