Guththila Strategic Solutions turns 18 | Sunday Observer

Guththila Strategic Solutions turns 18

16 January, 2022
Udara Palliyaguruge
Udara Palliyaguruge

Guththila Strategic Solutions has carved a distinctive niche in the industry for its single-minded pursuit of excellence in advertising: infusing arealistic, practical, grassroots-oriented approach to creativity, producing advertising which connects with customers at the deepest emotional level in their own language and idiom, while driving home the message clearly and effectively.

Guththila Strategic Solutions is not a foreign entity or franchise-holder for a foreign network. Instead, it takes pride in being fully Sri Lankan owned and funded, with total in-house capabilities. Which means, whatever that’s earned in Sri Lanka, stays within the country.

The company is the brainchild of Creative Director and Filmmaker U. A. Palliyaguru, a multi-talented movie-maker and advertising veteran who is also a renowned director, producer, script-writer and lyricist. He completed his BA in Film Making at the National Film Institute in Pune, India. He is also a Visiting Lecturer at the University of Kelaniya, Faculty of Marketing Management.

Having commenced his career in the field of media at a leading TV station in Sri Lanka and gaining considerable experience and contacts in the industry, he set up Guthhtila Strategic Solutions in 2003.