Fifteen of Unilever Sri Lanka’s FMCG (Fast-Moving-Consumer- Goods) brands have been named the ‘Most Loved Brands’ in Sri Lanka, in LMD’s Brands Annual Ranking 2022, compiled by Brand Finance Lanka.
Securing the top spots were Lifebuoy, Sunlight, Signal, Knorr, Sunsilk,Vaseline, Horlicks, Surf Excel, Comfort, Marmite, Lux, Dove, Pears, Vim and Glow & Lovely, making Unilever Sri Lanka the company with the most number of brands to make the list.
In LMD’s overall ‘50 Most Loved Brands’ index, Lifebuoy and Sunlight made it to the Top three, with eight other Unilever brands securing positions.
Five Unilever brands also took home the ‘Most Loved Brand’ title in their respective sectors, namely Sunlight in the ‘Detergent’ sector, Signal in ‘Dental Care’, with Knorr, Sunsilk and Vaseline claiming the Number 1 spot in the ‘FMCG (Sauces and Ingredients)’, ‘Hair Care’ and ‘Personal Care’ sectors.
Chairperson and Managing Director of Unilever Sri Lanka Hajar Alafif said, “We are proud and honoured to have received this recognition for not one but 15 Unilever brands! This signifies our strength in understanding our local consumer preferences and gaining the trust and respect of our stakeholders.
We will continue to invest in our brands to make a positive impact in our consumers’ lives. My heartiest congratulations go to all the teams who have worked hard on building our beloved brands with passion and dedication.”
Unilever Sri Lanka has been deeply rooted in Sri Lankan society for over 84 years. As one of the largest FMCG companies in the country, it manufactures 96% of its products locally to the strictest manufacturing standards, a company spokesman said.