EDB launches Ceylon Cinnamon GI Control Plan guidance book | Sunday Observer

EDB launches Ceylon Cinnamon GI Control Plan guidance book

1 January, 2023
EDB Chairman Suresh D. de Mel, Manager, Creative Marketing Advisory Services, South Asia, IFC, Selma Rasavac, Director, Development, R.K.W. Ranketh Kubura and Director, Department of Export Agriculture, Upul Ranaweera at the launch of the guidance book.
EDB Chairman Suresh D. de Mel, Manager, Creative Marketing Advisory Services, South Asia, IFC, Selma Rasavac, Director, Development, R.K.W. Ranketh Kubura and Director, Department of Export Agriculture, Upul Ranaweera at the launch of the guidance book.

The Sri Lanka Export Development Board (EDB) launched the Ceylon Cinnamon Geographical Indication (GI) Control Plan guidance book at the Ramada Hotel recently.

The financial assistance for the publication was provided by the International Finance Corporation (IFC) and the European Union (EU).

Sri Lanka received its first ever Geographical Indication (GI) certification when the European Union (EU) Commission on  February 2, 2022, granted GI status to Ceylon Cinnamon.

Executing an effective control plan is a critical element in terms of successfully implementing the GI initiative throughout the island. Having realised this, the EDB carried out a series of capacity-building activities for the stakeholders engaged in the cinnamon value chain.

Publication of guidance books is part of these activities. The guidance books will be initially distributed among the officers of the Department of Export Agriculture who would make use of the knowledge gained to educate farmers, processors and other participants in the cinnamon value chain of the country.

EDB Chairman Suresh D. de Mel, Manager, Creative Marketing Advisory Services, South Asia, IFC, Selma Rasavac, Director, Development, R.K.W. Ranketh Kubura and Director, Department of Export Agriculture, Upul Ranaweera were present.

To implement the GI control plan, the EDB with the financial support of the IFC and EU, carried out a Training-of-Trainers (TOT) program which covered 337 officials of the Department of Export Agriculture in 11 districts.

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