The impact of winning the audience during training | Sunday Observer

The impact of winning the audience during training

12 March, 2023

Every audience is different: some make a lot of noise, some give standing ovations, and some remain as stiff and decorous as possible. The solemn intent of every presenter and performer is to have an enthusiastic and responsive audience.

Whether it is a musical concert, a theatre production, a movie, or any other presentation or performance, capturing the audience’s attention instantly is the secret to final success. Any type of staff training is not different in this context. How successfully the performer, trainer, or presenter wins the audience makes the difference between success and failure.

Winning the audience is an essential skill for anyone who wishes to communicate effectively and is critical in any form of training, whether it is corporate training, classroom training, or a workshop.

Whether you’re giving a speech, presenting a project, or trying to sell a product, the ability to capture and hold your audience’s attention is crucial to achieving your goals.

The ability to capture and hold the attention of your audience is essential to ensuring that the learning objectives are delivered and the participants can apply what they have learned.

In winning audiences, the key aspect is connecting with the audience within the first few minutes of the presentation. Connecting with your audience will allow you to understand their reactions, wants, and needs related to the topic.

As the participants’ behaviour varies in any audience, it is a necessity that the presenter gets connected and stays connected with the audience. This way, the presenter keeps up with the target audience and adapts whatever is needed to stay relevant.

Actively engaged

Winning the audience also ensures that they are actively engaged in the training process. When the audience is adequately connected, they are more likely to pay attention, participate in discussions, and retain the information being presented. Engaged learners are also more likely to be motivated to apply what they have learned in their work or personal lives.

When the audience is captured sufficiently in the first few minutes, they are more likely to remember the information that is presented to them. Retention is critical in training because the participants need to remember what they have learned to apply it effectively in their work or personal lives.

When the audience is engaged and motivated, they are more likely to retain the information. Citing practical and real-time examples is one of the best strategies to adopt for audience retention. Everyone likes to hear about what is taking place around them currently.

The audience is more likely to participate in discussions and collaborate with their peers when they develop a liking for the presenter. Collaboration is essential in training because it promotes a sense of community and belonging that helps participants to learn from one another. When the audience is involved and motivated, they are more likely to collaborate and share their experiences and ideas openly.

Feedback is a strong component of the success of training. Winning the audience helps trainers get valuable feedback instantly during a training session. When the audience is blissful and enthusiastic, they are more likely to provide feedback on the substance the trainer is trying to teach. Hence, the presenter can promptly fathom the audience response on what worked and what did not.

This feedback can help trainers make instant adjustments and improvements to the training to make it more effective.

When the presenter can win over the audience, they are more likely to apply what they have learned in their work or personal lives after the session is over. This is the goal of any trainer or presenter. If the training or presentation is dull and boring, the participants will forget the contents soon after the training is over. The ultimate goal of training is to provide participants with the knowledge and skills they need to be successful in their jobs or personal lives. When the audience is engaged and motivated, they are more likely to apply what they have learned.

Explaining previews and summaries are important tools for winning audiences. Previews inform listeners about what will happen next or how you will develop the topic in discussion. The audience knows that they are about to learn something important. The downside is that some participants may dislike the topic and anticipate that the session or the particular segment will be boring. Hence, the trainer must understand that audience and apply his preview strategy with caution.

On the other hand, summaries remind listeners of what is significant in the substance that has just been discussed. A summary is particularly effective for reframing or redirecting the conversation briefly after a string of supporting information or any reasonably extended explanation of an issue.


Using signposts and transitions during a training session is important to engage the audience and keep them engaged throughout the training session. Signposts are emphatic phrases such as “in the first place”, “in contrast”, “the additional point” “in conclusion,” and so forth. An important point in the topic or subtopic can be driven home more effectively with such phrases.

Transitions ensure that no one is left behind when moving from one point to the next. They demonstrate how different bits of material link to one another and to your argument; they connect the dots and promote the flow of information. The transitions inform listeners that they are going ahead and where they are going next. More importantly, changes in body language, gestures, and speech patterns can help listeners identify a changeover.

Another important aspect of winning audiences is to use the simplest language possible. Most often, audiences like simple explanations, uncomplicated examples without riddles, and jovial interactions to dispel boredom in long sessions. The pleasant disposition of the presenter is also extremely important to the audience. The smile of the presenter highlights the fact that he is glad to be in front of the audience.

In my long experience as a trainee as well as a trainer, I can confidently say that no participant likes a stationary presenter. Hence, the trainer must move around adequately to keep the audience more engaged. However, the movements must be with purpose and must not be overdone at any time. Moving around the training room enhances the visual sense of the presenter and draws more attention.

Audiences love the dynamic and dramatic approach of their presenter, trainer, or performer. Most often, audiences expect boring substance from the presenter. Hence, from the first minute, the presenter must display his enthusiasm and dynamism to win the crowd. Raising and lowering the voice, altering the delivery pitch, changing tone, using hand motions, and using occasional power phrases make the audience more attentive.

Use audience members as volunteers to get them involved. Get out of your comfort zone, for if you are still there, you are probably still holding back.

Winning the audience needs careful planning, preparation, and execution. Know your audience, start with a strong opening, use storytelling, humour, and visuals, keep it simple, engage your audience, be confident, use repetition, and end with a strong closing. By following these tips, you can capture and hold your audience’s attention and achieve your communication goals.