Pinnapola on advertising awards judging panel | Sunday Observer

Pinnapola on advertising awards judging panel

Subhash Pinnapola
Subhash Pinnapola

Industry veteran and founder/CEO of Storybook, Subhash Pinnapola earned positions on the judging panels of two global awards programs in the advertising, creative and marketing world.

The two awards programs, W3 Awards and Cresta International Advertising Awards, sees Pinnapola and other renowned global leaders in advertising come together to decide on the best and most deserving talent, each year.

The Cresta International Advertising Awards is a worldwide awards program that seeks to acknowledge high standards of creative achievement in the advertising and marketing communications industry, globally.The best entries are finally judged by the Cresta Jury, a permanent body consisting of 85 members from 45 countries of which Subhash is a member. For the competition members judge the entries focusing solely on creativity. For the Cresta awards, Pinnapola will judge entries in the categories of Direct Marketing, Branded Entertainment, TV, Cinema and Online Marketing.

The W3 awards honour creative excellence on the web and recognize creative and marketing professionals behind award winning sites, videos and marketing programs. It is the first major web competition to be accessible to big agencies and small firms alike where, regardless of size, the best work wins. The W3 awards is sanctioned and judged by the Academy of Interactive and Visual Arts, which is a global, by-invitation-only body consisting of top-tier professionals from media, interactive, advertising and marketing firms.

Storybook is headed by Pinnapola who has long been a stalwart of Sri Lanka’s advertising industry and is one of Sri Lanka’s most awarded creative leaders. Pinnpola said, “I am honoured to be part of the judging panels for these award shows.

My life’s work has been creating original and paradigm shifting brand stories. I’m driven by a passion for what I do and, with over 25 years in this business, I’ve acquired a wealth of knowledge.

“Therefore, I feel I can genuinely contribute to the judging process and ensure that we recognize only the best entrants. My experiences in the industry and judging at these global events provide me with unique insight and vision, which in turn translate to world-class ideation, planning and execution for our clients here at Storybook.

They can rest assured that Storybook is an agency that plays at the global level.”